PPC CONSULTANCY & GOOGLE ADS MANAGEMENT · OXFORDSHIRE
Expert PPC consultancy and hands-on Google Ads management for Oxfordshire businesses. We find the wasted spend, fix the setup and manage your campaigns so every pound works towards real enquiries — from £295.
Not sure if your ads are working? Send us your details and we'll give your account a quick, plain-English health check — free and with no obligation.
✓ Wasted spend spotted
✓ Tracking checked
✓ Quick wins highlighted
Clicks are coming in but enquiries aren’t. Usually a sign of broad keywords, missing negative keywords or a landing page that doesn’t convert.
Without conversion tracking there’s no way to tell which ads, keywords or areas are paying off — and which are just costing money.
Google Ads needs regular attention. Left alone, costs creep up and results drift. We take it off your plate.
Expert advice when you want to run your own ads, or want a second opinion on an agency. We audit your pay-per-click account, spot where budget is being wasted and give you a clear, prioritised plan — plus training if you want to manage it in-house.
✓ PPC account audits
✓ Strategy & budget planning
✓ Tracking & GA4 health checks
✓ One-to-one training sessions
A done-for-you service. We build your Google Ads campaigns properly, then manage and improve them every month so your ad spend brings in more calls, enquiries and sales — with plain-English reporting on exactly what you’re getting back.
✓ Campaign setup & launch
✓ Weekly optimisation
✓ Ad testing & negative keywords
✓ Monthly reports & review calls
Our Google Ads management service is built for small and medium-sized businesses across Oxford and Oxfordshire that want more enquiries without wasting budget. Whether you are a plumber in Abingdon, a solicitor in Witney or an online shop in Bicester, we set up and run pay-per-click campaigns that reach the people most likely to buy from you, in the places you actually serve.
Google Ads is one of the fastest ways to get in front of customers who are already searching. But the platform is designed to spend money, and default settings often show your ads for loosely related searches. Good Google Ads management means tightening keyword targeting, adding negative keywords, choosing sensible bidding strategies and writing ads that earn the click. It also means measuring what happens after the click, so every pound can be traced back to a call, form or sale.
✓ Keyword research using real search volumes and cost-per-click data for your area
✓ Campaign structure built around your most profitable services
✓ Location targeting for Oxford, Oxfordshire or wherever your customers are
✓ Ad copy and assets written to stand out and improve Quality Score
✓ Conversion tracking with Google Analytics 4 and Google Tag Manager
✓ Weekly search term reviews and negative keyword updates
✓ Bid and budget optimisation to lower your cost per lead
✓ Plain-English monthly reports and a review call
We follow Google’s own best-practice guidance from the Google Ads Help Centre and combine it with our experience building high-converting websites for local businesses.
Because we design and build websites as well as manage ads, we look at the whole customer journey, not just the clicks. A Google Ads campaign is only as good as the page it sends people to, so we check your landing pages for speed, clarity and calls to action, and can improve them through our website services.
You’ll always deal with the same small, Oxfordshire-based team. There are no long contracts and no hidden mark-ups on ad spend, and your Google Ads account stays in your name, so you keep full ownership of your data and campaign history.
PPC works best alongside organic search. If you want long-term visibility as well as instant results, our SEO services can run alongside your Google Ads management, so the two channels support each other and you can gradually reduce your reliance on paid clicks.
Google Ads management suits businesses that offer a product or service people actively search for, can respond to new enquiries quickly and can commit a monthly ad budget, typically from £500. If you’re unsure, our free health check will tell you honestly whether paid search is likely to pay off before you spend anything.
1
We review your account, website and competitors to see where the opportunity is.
2
We agree goals, budget, target areas and the services you most want enquiries for.
3
Campaigns, ads, tracking and — if needed — landing pages, set up properly.
4
Weekly checks on search terms, bids and ads to cut waste and improve results.
5
A clear monthly report: spend, enquiries, cost per lead and next steps.
Clear, fixed fees. No long contracts, and your Google Ads account always stays in your name.
An in-depth review of your PPC account with a clear action plan.
£295 one-off
✓ Full account & tracking review
✓ Wasted spend analysis
✓ Prioritised action plan
✓ 1-hour walkthrough call
Most popular
Everything you need to start advertising on Google, built properly.
from £495 one-off
✓ Keyword & competitor research
✓ Campaign build & ad copy
✓ GA4 & conversion tracking
✓ Landing page recommendations
✓ First month of optimisation
Done-for-you management for ad budgets up to £2,000 a month.
from £395 / month
✓ Weekly search term & bid checks
✓ Ad testing & new assets
✓ Plain-English monthly report
✓ Monthly review call
✓ Rolling monthly — cancel anytime
Budgets over £2,000 a month: 15% of ad spend. Ad spend is paid directly to Google and is not included in our fees. All prices exclude VAT.
Text ads for people actively searching for your services.
Built for trades and local services — tap to call, map listings.
Product ads for e-commerce stores, linked to your shop feed.
Bring back visitors who left without getting in touch.
Plumbers, builders, electricians and more — get the phone ringing from local searches.
Shopping and Performance Max campaigns that put your products in front of buyers.
Accountants, solicitors, consultants — reach people searching for expert help.
Shops, clinics, venues and hospitality across Oxford, Abingdon, Didcot, Bicester, Witney, Banbury and Henley-on-Thames.
Google Ads (PPC)
Speed
Live in days
Builds over months
Cost
Pay per click
No cost per click
Control
Choose keywords, areas and times
Depends on Google’s rankings
Best for
Quick leads, offers, testing
Long-term, lasting visibility
What’s the difference between PPC and Google Ads?
PPC (pay-per-click) is the type of advertising — you pay each time someone clicks your ad. Google Ads is the biggest PPC platform. Our PPC consultancy covers strategy and advice; our Google Ads management service runs your campaigns for you.
How much should I spend on Google Ads?
We usually recommend at least £500 a month in ad spend to get meaningful results, but it depends on how competitive your keywords are. We’ll recommend a budget based on real cost-per-click data for your area.
Is ad spend included in your fees?
No — your ad spend is paid directly to Google from your own account. Our fees are separate, so you always see exactly where the money goes.
Am I tied into a contract?
No. Google Ads management is monthly rolling, and you can cancel with 30 days’ notice. Your Google Ads account always stays in your name.
Should I do PPC or SEO?
Often both. PPC brings enquiries quickly while SEO builds visibility over time. We’ll advise on the right balance for your budget.
How quickly will I see results from Google Ads management?
Your ads can start showing within a day or two of launch, so enquiries can begin quickly. Most campaigns then need four to eight weeks of data and regular optimisation to settle, as we refine keywords, bids and ads to bring your cost per lead down.
Can you take over my existing Google Ads account?
Yes. We start with a full audit of your current account so nothing useful is lost, then restructure campaigns, fix tracking and clean up wasted spend. Your historical data stays intact, which helps our Google Ads management improve results faster than starting from scratch.
Do you only work with businesses in Oxford?
We’re based in Oxfordshire and work with lots of local businesses in Oxford, Abingdon, Didcot, Witney, Bicester, Banbury and Henley-on-Thames, but we can manage campaigns targeting anywhere in the UK. Most of our work is done remotely, with calls or video meetings whenever you need them.
Free, no-obligation Google Ads health check for Oxfordshire businesses.
