EduPower helps professionals in Argentina develop their English skills, build confidence and improve their ability to communicate in the workplace. With courses delivered both in person across multiple locations and online through one-to-one and small-group video classes, EduPower needed a digital platform that could bring its different learning options together and make its courses available for online purchase.
We transformed their existing basic website into a Spanish-language WordPress and WooCommerce platform, creating a stronger digital foundation for the business and its longer-term ambition to expand into the wider Latin American market.
A basic website that had been outgrown
When we began working with EduPower, they already had a basic website.
As the business developed, however, its requirements had changed. EduPower was no longer simply looking for an online presence. It needed its website to actively support the way it delivered education and the way it wanted to sell its courses.
The existing website needed to evolve into something that could better communicate the breadth of EduPower’s offering, while providing customers with a straightforward way to discover and purchase courses.
Therefore, the challenge was to transform the website into a platform capable of supporting the business’s next stage.
Connecting education, e-commerce and a Spanish-speaking audience
EduPower’s audience is primarily Spanish-speaking professionals in Argentina, making the language and accessibility of the website particularly important.
At the same time, EduPower’s approach to teaching is flexible. Students can attend online classes.
Online tuition is available both one-to-one and in small groups.
The website needed to communicate all of these options clearly without complicating the customer journey.
It also needed to move beyond simply describing courses.
Potential students needed to discover available courses, understand learning methods, see the value of improving their English and ultimately purchase a course online.
EduPower has ambitions to expand beyond Argentina and compete with similar English-language education and professional development providers across Latin America.
The new website therefore needed to provide more than a solution for today. It needed to create a scalable digital foundation that could develop alongside the business.
Building an education platform around the way EduPower teaches
We transformed the existing website into a WordPress and WooCommerce-powered e-commerce platform.
WordPress provides the underlying content management platform, giving EduPower greater flexibility to manage its website and develop its course offering over time.
WooCommerce adds the e-commerce functionality, allowing courses to be presented as purchasable products and giving customers a direct route from exploring EduPower’s offering to completing a purchase.
The website was developed for EduPower’s Spanish-speaking Argentine audience, with the customer experience delivered in Spanish.
This was particularly important because the product being sold is English-language education. The website therefore needed to communicate the benefits of learning English clearly in the customer’s own language while presenting the courses themselves as professional development opportunities.
For online students, EduPower offers both one-to-one lessons and small-group classes, providing flexibility for people with different learning preferences and professional commitments.
The website now presents these different options, making it easier for prospective students to understand the available learning routes.
EduPower came to us with an existing basic website. We transformed it into a Spanish-language WordPress and WooCommerce platform capable of supporting its education offering and online course sales.
The project brought together education, e-commerce and accessibility in one digital experience, while creating a foundation for EduPower’s longer-term ambitions in Argentina and across Latin America.
From a basic website to a scalable digital platform built to support EduPower’s students, its business and its ambitions for growth.
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